07-01-2026RAPID RESPONSE

Autodesk CMO Dara Treseder says the best marketers will know when not to use AI

The marketing chief talks AI, brand storytelling, Nike versus Adidas, and why today’s top marketers need a real seat at the strategy table.

[Source images: Stefanie Keenan/Getty Images for Time; Adobe Stock]

Every year at Cannes Lions, the advertising world takes stock of itself—what’s working, what’s not, and what it’s pretending not to notice. Autodesk CMO........

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