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AI is no longer a side project. It now sits at the heart of how companies grow, compete, and make decisions. Yet many leaders still struggle to separate hype from value and wonder how to invest wisely without wasting time or resources. 

A key challenge lies at the top: a lack of AI literacy among executive teams. Research covering nearly 7,000 executives across 645 firms shows a clear pattern: Companies led by AI-literate teams are more likely to identify where AI can create value and act on it. 

Many executive teams still treat AI as a tech issue—something for IT or data teams to figure out. But AI is a leadership issue. It belongs on the agenda of every CMO, CFO, CHRO, and CEO. 

More importantly, it’s not about a single role. It’s about the collective........

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