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Samsung shares its thesis on the future of design and AI (exclusive)

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20.04.2026

Samsung shares its thesis on the future of design and AI (exclusive)

‘We need humanity more than ever to direct AI in the right direction, both creatively and then ethically.’ —Mauro Porcini, chief design officer

A Samsung Galaxy Tri-Fold smartphone sits beside something we haven’t seen before. It’s a round screen with a swiveling head. Called Project Luna, it has the mechanical charm of Luxo Jr., and a beep not so different from Wall-E.

“The guests are here,” whispers a voice. Moments later, we hear an orchestra begin to play. Project Luna and the Galaxy become the conductors of a wide........

© Fast Company