05-13-2026IMPACT COUNCIL

Culture is infrastructure—and Stockholm is betting on it

A creative cluster is taking shape in Stockholm’s meatpacking district, part of the Swedish capital’s bet on music as an engine of urban renewal.

[Photo: Getty Images]

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The country that gave the world ABBA punches far above its weight in global pop music. In early April, Zara Larsson was the fourth-biggest female artist on Spotify, behind Taylor Swift, Olivia Dean, and Raye. The month prior, Larsson had become the first Swedish artist to top the Billboard Global 200. Her fans were delighted. So were Swedes.

Sweden’s music industry is a clear example of soft power. An army of Swedish songwriters and producers appear in the credits of pop hits. Max Martin has written more chart-toppers than anyone except Paul McCartney. The Swedish House Mafia, Avicii, and Robyn are household names.

With a population of just 10.6 million people, Sweden is one of four net music exporters, alongside Britain, the United States, and South Korea. The question is what kind of system produces such recurring success. That is why Stockholm, Sweden’s capital, is building the cultural infrastructure to cement its soft power.

On April 29, the inaugural Stockholm Music Week (SMW) finished in Slakthusområdet, the former meatpacking district where Stockholm now concentrates more of its creative economy in one place. Founded by former Spotify executive Johan Seidefors, SMW united decision-makers from music, tech, government, and academia to discuss where music goes next.

There were discussions on........

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