Housing market affordability is so stretched that this $23B builder is shelling out $55K incentives per home

Lennar spent an average of 12.9% of the final sales price on sales incentives in Q2 2026—down from 14.1% last quarter.

[Source Photo: Adobe Stock]

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter.

During the pandemic housing boom, many publicly traded homebuilders achieved record profit margins as home prices soared and buyer demand ran red hot. Once the national housing demand boom fizzled........

© Fast Company