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How Big Tobacco helped design Lunchables—and gave birth to the ultra-processed food industry

10 0
05.06.2026

How Big Tobacco helped design Lunchables—and gave birth to the ultra-processed food industry

R&D from the cigarette business played a surprising role in engineering snack foods for ‘consumer pleasure,’ a new study reveals.

[Photo: Getty Images]

In the 1980s, Big Tobacco started playing a major role in America’s food industry, buying up companies like General Foods, Kraft, and Nabisco.

And that role, according to a new study, included using R&D from the cigarette business to make........

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