Tired of Amazon slop? This viral tool filters out the alphabet-soup knockoff brands

Developer Josh Pigford explains how his browser extension, Knockoff, is helping to undo Amazon shopping’s ‘enshittification.’

[Photo: eplisterra/Adobe Stock]

Earlier this year, Amazon overtook Walmart as the world’s biggest retailer by sales. The online marketplace’s claim to fame is selling everything under the sun—but such a massive catalog has its drawbacks. Amazon sells products by plenty of trusted brands, but to find them, shoppers have to wade through oceans of slop.

That includes “pseudo-brands,”........

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