You may have noticed that the Google-owned video-sharing site’s infamous red play logo is now rendered in a softer, more pinkish hue. That’s because user research revealed that the company’s logo color rated as one of its top three most outdated design elements.

Last updated in 2017, YouTube’s old brand color was a pure red that users perceived to be “too loud when implemented in key UI moments,” Robyn Lee, YouTube’s visual design lead, said in a Google Design blog post.

The old red had other technical problems, too, like rendering orange on........

© Fast Company