Why obscure playlist names are popping up on billboards

A new Spotify campaign from Uncommon Creative Studio taps into the feeling a perfectly curated playlist can evoke.

[Photo: Uncommon Creative Studio]

A playlist is like a time capsule. It can capture a moment and feeling better than almost anything else. Spotify is uniquely aware of that power, which is why it’s dedicating dozens of billboards to the beauty of the playlist.

In a new campaign called “Playlist List,” the streaming giant worked with Uncommon Creative Studio to create a series of billboards that showcase........

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