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A brief history of surprisingly cheap Apple products

15 0
06.03.2026

A brief history of surprisingly cheap Apple products

The MacBook Neo’s $599 price is notable, but hardly unprecedented.

[Photos: Apple, Justin Sullivan/Getty Images; Justin Sullivan/Getty Images]

Hello again, and welcome back to Fast Company’s Plugged In.

Apple may have perfected splashy product-launch keynote events, but it’s never been wed to them. In terms of sheer quantity of new stuff, this week was about as eventful as it gets. And yet the company chose to dispense its announcements via press release over three days.

Monday brought the iPhone 17e and a new iPad........

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