06-18-2026CREATIVITY AT WORK

Can ‘Applied Creativity’ be the next ‘Design Thinking?’

A new report from Accenture Song uncovers the secret sauce that makes Lego, Ikea, and Rivian creative powerhouses.

[Source Image: Twins Design Studio/Adobe Stock]

In a January 2025 podcast episode, Open AI CEO Sam Altman was asked what the most important skill would be in the age of AI. His answer was—in simplest terms—the ability to ask creative questions. Last summer, Mustafa Suleyman, CEO of Microsoft AI, wrote that, for all the fear about AI, he genuinely........

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