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The most-wanted holiday gift in America isn’t electronics or jewelry. Here’s what shoppers actually want

6 0
21.10.2026

The most-wanted holiday gift in America isn’t electronics or jewelry. Here’s what shoppers actually want

A new National Retail Federation survey reveals what Americans actually want to unwrap this year, and the top choice might surprise you.

[Source photo: Adobe Stock]

BY Anna-Louise Jackson

Americans really want to score some deals this holiday shopping season—well, and gift cards. 

With just over two months until Christmas, many consumers are starting to strategize how they’ll tackle their gift lists this year. And the current state of the economy will weigh on spending plans for 56% of consumers, according to........

© Fast Company