Gen Z spends less money but shops at more stores. New research explains why

Younger shoppers are putting more of their everyday spending toward restaurants, fitness, and entertainment while showing less loyalty to traditional brands, a new report finds.

[Source photos: Adobe Stock]

BY Anna-Louise Jackson

They’re far more likely to take taxis or rideshares and drop some money gambling or in prediction markets, but they also use coupons and rely heavily on public transportation. Welcome to the somewhat confounding spending habits of Gen Z shoppers.

As with any generation, stereotyping millions of people based on when........

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