How solopreneurs should think about branding

When and how you invest depends on where your business is at the moment.

[Photo: Faizur Rehman/Unsplash]

Anna Burgess Yang is the author of Work Better, a newsletter about the future of work, career pivots, and why work shouldn't suck.

If you’re self-employed and spend any time on social media, you’ve seen the debate. One person swears you need a professional website from day one. Another says a logo is the first thing to invest in. Someone else is selling a $500 course that promises to “elevate your brand’s........

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