Inside Uber’s strategy to avoid a head-on collision with autonomous cars
06-01-2026SUBSCRIBER EXCLUSIVE
Inside Uber’s strategy to avoid a head-on collision with autonomous cars
Dara Khosrowshahi is spreading Uber’s robotaxi bets as early AV partner Waymo starts driving solo. Plus: A first look inside Uber’s new Nuro AV.
Pale springtime sun skims across lower Manhattan’s streets and sidewalks as buses groan, jackhammers echo, and commuters hustle. It’s a fitting backdrop for Uber’s annual product showcase, Go-Get, held on this April morning inside the creamy marble confines of the Perelman Performing Arts Center.
Uber’s CEO, Dara Khosrowshahi, was hired nine years ago to impose order on the chaos of the company’s wildly aggressive corporate culture. With that work complete, he’s been focused more recently on taming the chaos of consumers’ daily lives, adding everything from teen accounts to Costco delivery to the once-straightforward hailing app.
The headline for this year’s Go-Get is a new hotel-booking feature, powered by Expedia. It brings 700,000 hotels to the Uber app. Vrbo listings will follow later this year, and Uber is layering in sightseeing destinations and other travel features, too.
“We’re no longer just an app for rides,” Khosrowshahi tells the audience of........
