On 27 February 2026, the Embassy of the Republic of Kazakhstan in the Kingdom of Belgium hosted a high‑level presentation of Kazakhstan’s tourism potential in Brussels. The event brought together more than twenty Belgian travel companies, representatives of major tourism stakeholders, and Kazakh tour operators who travelled from Almaty, reflecting the growing importance of direct engagement with the European market.

The initiative aimed to build concrete business‑to‑business cooperation, foster long‑term partnerships between Belgian and Kazakh tourism professionals, and support the integration of Kazakhstan as a regular and sustainable destination in the catalogues of Belgian tour operators for upcoming tourism seasons. The event also served as a platform to present Kazakhstan not only as an emerging destination, but as a diverse, accessible, and competitive tourism market capable of meeting the expectations of European travellers.

The presentation was organised with the support of the national tourism company Kazakh Tourism, Amina Kökten from the Brussels office of Turkish Airlines, and Derya Soysal, Kazakh Tourism Ambassador in Belgium, who actively contributes to strengthening tourism and cultural ties between Kazakhstan and the Benelux region. The programme included structured B2B meetings, networking sessions, and substantive negotiations between tour operators from both countries, allowing participants to explore concrete cooperation opportunities and tailored tourism products.

Opening the event, H.E. Roman Vassilenko, Ambassador of the Republic of Kazakhstan to the Kingdom of Belgium, highlighted the strategic and practical nature of the meeting:

“Today’s meeting is of a practical nature. We are interested in seeing Kazakhstan become a regular destination in the catalogues of Belgian tour operators. This is about building sustainable partnerships and ensuring a long‑term presence in the Benelux market.”

The Ambassador underlined that tourism plays an increasingly important role in Kazakhstan’s economic diversification, international visibility, and people‑to‑people diplomacy. As the ninth largest country in the world, strategically located at the crossroads of Europe and Asia, Kazakhstan offers an exceptional combination of vast natural landscapes, rich historical heritage, and cultural diversity. With a population of over 20 million, the country is steadily strengthening its position as a key tourism hub in Eurasia.

Tourism currently contributes 3.3 percent to........

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