Chartered accountants Larking Gowen has been running its Tourism Business Survey for 20 years.

The anonymous poll - which seeks the views of businesses which welcome visitors or rely on visitor spend - has become a benchmark for regional performance helping local authorities, destination organisations and industry leaders to understand the pressures and opportunities in the sector.

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Philip Turner, Steve Magnall, Adam Goymour and Chris Scargill at the 2025 Tourism Business Survey results seminar (Image: Larking Gowen)

It has also become a platform for the sector to speak with a shared voice - and created a clear picture of how the visitor economy has changed and what it needs to thrive, says the firm.

Larking Gowen tourism, leisure and hospitality partner Chris Scargill says the survey gives businesses a place to........

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