The new Great Yarmouth Transport Strategy has been formally adopted by Norfolk County Council and Great Yarmouth Borough Council.

The masterplan outlines how people will move around the borough and identifies the transport infrastructure and improvements needed to support sustainable development while protecting the town's heritage.

The strategy proposes improved walking, wheeling and cycling routes, enhanced access to public transport, reduced emissions and stronger transport links for residents, visitors and local businesses.

Jellicoe Road in Great Yarmouth blocked off for cycle lanes work. (Image: Nelson Walker)

A public consultation was carried out in late 2025, during which residents, businesses, community groups and stakeholders shared their views on the plan.

It was ratified by Norfolk County Council's cabinet on March 2 and by Great Yarmouth Borough Council on Tuesday, March 10, at its cabinet meeting.

Councillor Graham Plant. (Image: Sonya Duncan)

Councillor Graham Plant, county council cabinet member for highways, transport and infrastructure, said: “With the new Great Yarmouth Transport Strategy now formally adopted, we can move forward with a clear and ambitious plan that supports the town’s future.

"Transport affects every aspect of daily life, and this strategy provides the foundation for sustainable, long‑term growth.”

Councillor Daniel Candon. (Image: Daniel Candon)

Councillor Daniel Candon, portfolio holder for economic development and growth, said: ‘’We have seen major improvements to transport in Great Yarmouth - including the Herring Bridge and at the bus station - and a new and updated transport strategy for the borough will provide a better framework for future policy."

Councillor Mike Smith-Clare. (Image: Labour Party)

Cllr Mike Smith-Clare, Norfolk County Council member for Yarmouth Nelson and Southtown, said: "This strategy represents a solid vision, not just of the importance of Great Yarmouth but in the continuing need and commitment to develop and sustain its essential transport infrastructure."

The adoption of the strategy comes amid frustration with an ongoing project to build cycle lanes and shared-use areas on Jellicoe Road in Great Yarmouth and Middleton Road in Gorleston.

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