As part of Saaf Sehatmand Pakistan, Reckitt Pakistan marked Global Handwashing Day by launching its first AI-powered, long-format animation for the Dettol Hygiene Education Program. Created in Pakistan, the animation brings a new creative format to the Program, using technology and storytelling to make hygiene lessons more engaging and memorable for children.

The animation takes children on a larger-than-life adventure, where familiar environments transform into........

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