Well before Meghan Markle’s As Ever products launched on April 2, it was clear that confusion was at the heart of her brand. Shouldn’t her jams and teas have gone on sale when her Netflix show launched a month ago? Why is the show called With Love, Meghan while the home-goods line is named after a different sign-off phrase? Should that name be styled “As Ever” or “As ever”? And who, exactly, is Meghan? An expert homemaker graciously sharing her recipe for homemade dog biscuits or a novice eager to learn from her celebrity friends? Real-life fairy-tale princess (okay, duchess) or chill-yet-stylish California girl espousing the joys of Jack in the Box?

I had hoped that the As Ever launch might provide some clarity. Instead, I realized that in addition to being confused about what her whole deal is, Meghan has no idea who I am.

There’s one thing Meghan does get right about me: I’m a lady who’s highly susceptible to the suggestion that I should slather everything in slightly overpriced raspberry jam. As Ever’s initial collection includes eight products: three teas, honey, raspberry spread, shortbread cookie mix,

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