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At the Super Bowl, Bad Bunny's Defiant Joy Beat Trump's Knockoff Eugenics

11 1
10.02.2026

When Bad Bunny took the Super Bowl halftime stage, he performed one of the most beautiful examples of refusal I have witnessed in a long time.

In a moment when Immigration and Customs Enforcement (ICE) agents are conducting mass raids in American cities designed as a spectacle for social media, when families are being torn apart and warehoused in cages in hastily constructed concentration camps, when President DonaldTrump calls Somali immigrants “garbage,” Bad Bunny showed up as the embodiment of flourishing. Vibrant. Alive. Unapologetically present, resulting in the most watched Super Bowl halftime in history.

And that presence, those enormous ratings, and that contagious joy was too much for some white supremacists to bear. I do not recommend you waste your time on Trump's knockoff social media to understand his eugenic ideology. You know what he wrote without looking, and Fox News will parrot it for him anyways.

As a psychologist who studies the roots of my discipline in eugenics, I recognized immediately what made this performance so threatening, so necessary, so brilliant. While Bad Bunny was leaving us speechless at America's most-watched sporting event, he was refusing the fundamental premise of a resurgent eugenic ideology that has always been about one question: What should America look like?

The resemblance between our current moment and the height of the eugenics movement is striking, and it is very intentional. Donald Trump is driven by the same goals as those who shaped American policy in the late 19th and early 20th centuries. Eugenics was a pseudoscientific movement aimed at "improving" the human population by deciding who was worthy of reproducing and who deserved to live in America. Through forced sterilizations (that famous Buck v Bell case that you may have heard about allowed for this), immigration restrictions, and pseudoscientific classifications, eugenicists worked to eliminate people they deemed genetically inferior, always targeting immigrants, people of color, the disabled, and the poor. The movement operated by equating non-white and certain immigrant groups with violence and insanity.

In the US, the struggle to fuse whiteness and being American has been central to our national politics.

In the 19th century, academic psychiatrists shamefully claimed that Black people were psychologically unfit for freedom. Medical journals described "drapetomania" as an alleged illness that caused enslaved African Americans to run away from their white masters. Another fabricated condition, "dysaesthesia aethiopica," was characterized as a form of madness manifest by "rascality" and "disrespect for the master's property," supposedly cured by "extensive whipping."

Today, we see carbon copies of this dehumanization. Trump shares videos depicting the Obamas as monkeys. His administration unconstitutionally deports our neighbors to Venezuela, treating human beings as disposable contaminants. Homeland Security Secretary Kristi Noem stages photo ops at concentration camps, transforming sites of human suffering into backdrops for political theater.

My discipline of psychology, under the guise of rationality and objectivity, has been able to cause tremendous harm. This is the trick of eugenic projects: By cloaking racist ideology under the seemingly objective rubric of biological science, it becomes nearly impossible to discern or critique. Psychology created the institutional infrastructure that made them policy. IQ tests are one of these manufactured tricks. In 1912, immigrants arriving at Ellis Island became the first group to have these tests administered to them. And like today, different classes experienced different encounters with justice, as the Epstein Files make so palpable for us. Back in 1912, only those in steerage were subject to examination; those who could afford more posh accommodations were exempt. According to the supposed "scientific" results produced by psychologist Henry Goddard, over 80% of all Jewish, Polish, Italian, Hungarian, and Russian immigrants were "feeble-minded defectives."

Carl Brigham, one of these eugenic psychologists, went on to develop the SAT. The direct line from eugenic IQ tests to college gatekeeping runs straight through to today. Current "merit-based immigration" proposals echo this same logic: using supposedly objective measures to determine who deserves to be American, who gets to stay, whose children get opportunities.

And these psychologists have frequently collaborated with the US government, including in recent decades when they helped the government devise the most effective torture methods, breaking many ethics codes along the way. Lewis Terman, a psychologist who worked on the Army intelligence tests in the early 20th century, bragged that the exam "enabled psychology to become a beacon of light in the eugenics movement" and was especially proud of how these tests could be used to reshape national policy on immigrants. Terman’s wish was unfortunately granted, and these eugenic legacies were braided into the fabric of American policy including immigration law, education, criminal justice, voting rights.

Between 1875 and 1924, Congress entertained many immigration bills and if we study them we can see the strategies that are playing out today with more clarity as well. For instance in 1915, Assistant Attorney General LE Cofer was openly advocating deportations on eugenic grounds. Another legislation in 1917 allotted a five-year period for deportation of immigrants who were later found to be in "excludible classes." Deportations were considered by these eugenicists as self-defense. In 1928, Eugenical News listed as a priority "the deportation of all aliens illegally entered." They wrote: "The man whose introduction to American life comes through breaking the quota act is prima facie an undesirable."

The eugenic resurgence fueled by the terror of losing dominance fuels the crises we are living through today.

This is sounding eerily familiar, isn't it? Listen to current administration officials. Trump. Pam Bondi. JD Vance. Karoline Leavitt. This exact rhetoric is being repeated today. Equating people from other countries with criminals is a basic eugenic principle. Today's "border crisis" framing, the claims that undocumented immigrants are inherently criminal, the mass deportation plans, these are old-school eugenic principles with a........

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