Wednesday 01 April 2026 5:35 pm  |  Updated:  Wednesday 01 April 2026 5:36 pm

The Capitalist: Warning – this is an April Fool’s joke! Haha!

By: The Capitalist

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April Fool’s, AI ‘writers’ and economists playing football; catch up on the latest City gossip in this week’s The Capitalist

Trigger warning: Joke!

The origins of April Fool’s Day have yet to be settled by historians, with competing theories for its emergence somewhere around the 1500s. One school patriotically traces it back to the Canterbury Tales, in which a rooster and a fox attempt to fool one another on the date, while another contests it began in France with Poisson d’Avril (April Fish), leading to a tradition today in which French children attempt to pin paper fish to adults’ backs before screaming “April fish!”. What is of infinitely more interest to The Capitalist, however, is the mystery that shrouds where exactly along that 600-year timeline PRs started getting involved too.

Indeed, this year, April Fools brand stunts........

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