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Outernet CEO: Art more than data has powered our success

16 0
22.05.2025

(Photo by Shane Anthony Sinclair/Getty Images)

Tech and data are exciting for the world of art, but they mean nothing without the human touch, writes Outernet CEO Philip O’Ferrall

Running Outernet is an art not a science

Last time I wrote for City AM I said that creatives should not be frightened of AI. It’s so important we don’t make the mistake of fearing a new technology that we end up becoming blind to all the benefits it can provide. That danger is still very much there so my position hasn’t changed.

But of course, AI isn’t all knowing – as much as the hype around it might lead you to think that. We live in a world where content and information – whether that be music, art, fashion, food or travel – has reached a level that almost seems impossible to navigate. What should we listen to, where should we go and what restaurant should we try next?

So, in a landscape where digital media has provided us with so much choice it’s a beautiful irony that this is exactly where the human touch becomes more important than........

© City A.M.