One of the unique traits of the current Donald Trump administration is its ability to sculpt a narrative on social media. Whether the enemy is the previous head of state, “wokeness” or Harvard University, a tweet from Trump can galvanize supporters and offend opponents.

Canada is not immune. Most Canadians — but not as many as a few weeks ago — are paying attention to what Trump is saying and doing. Late last month, 69 per cent of Canadians told us they have followed news related to the dispute over tariffs “very closely” or “moderately closely,” down 15 points since our survey in late March.

The situation could not be more different for Canada’s two main federal political leaders. Practically seven in 10 Canadians (69 per cent, up 10 points) approve of the way Prime Minister Mark Carney has dealt with the tariffs implemented by the United States. The rating for Conservative Party leader Pierre Poilievre fell from 47 per cent to 39 per cent.

Across the country, 40 per cent of Canadians think a Conservative federal government would be........

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