Life insurance calms
Canadians are feeling the weight of today’s economy.
Rising prices, high housing costs, and worries about a potential recession have many households under financial stress. During these worrying times, a new study shows that life insurance is doing more than just providing financial protection—it’s giving Canadians much-needed peace of mind.
The 2025 Blue Cross Life Insurance Study, which included more than 2,000 Canadians, found that two-thirds of people say their stress or anxiety has increased in the past year. Among younger adults, that number jumps to almost nine out of 10. But here’s the interesting part, Canadians with life insurance reported feeling calmer, more in control, and better prepared for the future.
The study revealed that nearly 9 in 10 Canadians with life insurance believe it helps their mental well-being. Why? Because it makes them feel confident their loved ones will be protected if something unexpected happens. It also reduces........





















Toi Staff
Gideon Levy
Tarik Cyril Amar
Sabine Sterk
Stefano Lusa
Mort Laitner
Ellen Ginsberg Simon
Gilles Touboul
Mark Travers Ph.d