Will Cindy Rose's plan save WPP?

Campaign's journalists give their take on WPP's investor presentation and if chief executive Cindy Rose's plan will turn around the fate of the company.

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WPP announced a new strategy and structure last week, on Thursday 26 February, as the company aims to turn its fate around, while reporting its worst financial performance since the pandemic. 

Campaign's editor-in-chief Gideon Spanier interviewed WPP's chief executive officer Cindy Rose on the three-phrase plan "Elevate28", which includes £500m in cost savings and transitioning the business from a holding company structure to a single company with four core divisions – WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. These will be led across four regions globally.

In this episode, the Campaign team breaks down the announcements and what it means for WPP’s agencies, looks at how the company compares to its competitors, and discusses if Rose's plan will work. Tech and multimedia editor Lucy Shelley hosts the episode, which includes Spanier alongside UK editor Maisie McCabe and deputy media editor Shauna Lewis.

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