Argentine e-commerce giant Mercado Libre files complaint against Temu
Argentine e-commerce company Mercado Libre has filed a legal complaint against its Chinese competitor, Temu.
The filing, which comes amid the Asian platform’s growth in the country due to import liberalization, is the final step of a commercial conflict that has been waging for months now.
Now, Argentina’s Supreme Court will have to decide.
In August 2025, Mercado Libre accused Temu of false advertising with the Trade Secretariat’s Undersecretariat of Consumer Protection and Fair Trade. In the motion, the Argentine platform argued that the Chinese company was pushing misleading messages to consumers about promotions and product prices.
The Secretariat upheld the complaint and opened an investigation. It also ordered a precautionary measure against the Chinese company to suspend the reported........
