My simple Wednesday ritual could turbocharge your career

July 3, 2026 — 5:01am

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I have this weird little ritual where every week I email someone who’s out of my league, out of the blue. I call this Shoot Your Shot Wednesday (SYSW) and it looks something like this:

The Sunday before, I pick my person from a very long list of publishers, journalists, authors, founders, creators, thought leaders, dream clients, etc. On Wednesday morning at 9am, I draft the most riveting, intriguing, well-researched, personalised email I can possibly write, not a word from AI in sight.

I blast my most upbeat song du jour (currently 12 to 12 by sombr). I whisper “here goes nothing” and press send. I move on with my day.

I’ve been doing outreach like this for as long as I can remember and even though I’ve had countless misses, it’s also generated some pretty incredible results. There was the time I emailed NY-based artist........

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