menu_open Columnists
Sasha Rogelberg

Sasha Rogelberg

Fortune

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

‘Big Short’ investor Steve Eisman warns the U.S. economy is a ‘tale of two cities’ that ‘is not even growing 50 basis points outside of AI’

Eisman said if you erase AI infrastructure spending from projected U.S. GDP growth for 2025, the economic picture exposes a struggling consumer.

yesterday 10

Fortune

Sasha Rogelberg

‘Scary times’: Youtube’s biggest star MrBeast fears AI could impact ‘millions of creators’ after Sora launch

Content creators such as Casey Neistat have warned of the ramifications of Sora, which he called a “TikTok clone where every video is AI.”

previous day 2

Fortune

Sasha Rogelberg

Before the McLaren CEO got a $50 million payday from his team’s F1 championship, he was a high-school dropout who got his start on Wheel of Fortune

Zak Brown’s McLaren Racing Formula 1 team won its second consecutive Constructors’ Championship on Sunday.

monday 2

Fortune

Sasha Rogelberg

Mark Cuban says Trump’s new drug platform could succeed if it forces pharma managers to change: ‘If that happens, Trump gets all the credit’

Cuban’s Cost Plus Drugs, which he founded in 2022, similarly provides direct-to-consumer discounted pharmaceuticals.

02.10.2025 10

Fortune

Sasha Rogelberg

WNBA All-Star rips into league leadership over salaries, treatment of stars Caitlin Clark and Angel Reese—but above all ‘lack of accountability’

Napheesa Collier claimed the commissioner was indifferent to Clark's salary, saying she "should be grateful she makes 16 million off the court."

01.10.2025 3

Fortune

Sasha Rogelberg

Leaked texts on Scott Bessent’s phone suggest the White House got played bailing out Argentina—and U.S. soybean farmers are the casualties

“This is highly unfortunate,” the text said. “Soy prices are dropping further because of it. This gives China more leverage on us.”

30.09.2025 3

Fortune

Sasha Rogelberg

Ford CEO warns there’s a dearth of blue-collar workers able to construct AI data centers and operate factories: ‘Nothing to backfill the ambition’

Jim Farley has identified a crisis in the “essential economy” of overlooked blue-collar workers in the AI race.

29.09.2025 2

Fortune

Sasha Rogelberg

Trump’s tariffs are bringing in serious revenue—and it’d be even higher if not for tariff dodgers costing the government $40 billion a year, Goldman Sachs says

Analysts have seen patterns in data indicating countries are taking action to evade the U.S.’s sweeping levies.

26.09.2025 4

Fortune

Sasha Rogelberg

With rural America starting to see huge financial losses from tariff policies, Trump offers vague aid package to farmers in the heartland

“The farm economy is suffering while our competitors supplant the United States in the biggest soybean import market in the world,” one...

26.09.2025 60

Fortune

Sasha Rogelberg

‘The frustration is overwhelming’: Soybean farmers feel betrayed as Argentina blows a hole in rural America’s $47 billion soybean bonanza

China will reportedly buy at least 10 cargoes of Argentine soybeans, further jeopardizing the U.S. export market, even as Argentina gobbles up Trump...

25.09.2025 10

Fortune

Sasha Rogelberg

‘I would beg the president’: Jamie Dimon, one of Wall Street’s top H-1B visa users, predicts ‘pushback’ because big employers need top expertise

JPMorgan economists warned Trump’s $100,000 H-1B fee will cost the U.S. labor market up to 5,500 work authorizations per month.

24.09.2025 3

Fortune

Sasha Rogelberg

Samsung confirms it will begin showing you advertisements on your $1,800-plus refrigerator’s screen

The tech company has a history of customer blowback over inserting ads on the digital displays of home devices.

20.09.2025 5

Fortune

Sasha Rogelberg

Anthropic data confirms Gen Z’s worst fears about AI: Businesses are leaning into automation, a massive threat to entry-level jobs

Dario Amodei, the CEO of the AI startup, said earlier this year that AI could wipe out nearly 50% of entry-level white-collar jobs. New data could...

17.09.2025 8

Fortune

Sasha Rogelberg

OpenAI board chair doubles down on CEO Sam Altman’s belief we’re in an AI bubble: ‘A lot of people will lose a lot of money’

Sierra CEO Bret Taylor also said like the dotcom bubble, AI will “transform the economy” and create massive economic value.

15.09.2025 4

Fortune

Sasha Rogelberg

Former Goldman Sachs CEO during 2008 crash says markets are ‘due’ for a crisis: ‘It doesn’t matter that you can’t see where it’s coming from’

“There's a lot of 1% risk, but it's not a 1% risk that something bad will happen,” Lloyd Blankfein said in a recent interview.

13.09.2025 4

Fortune

Sasha Rogelberg

From borrowing her mom’s credit card to a $1.5 million net worth, WNBA star Paige Bueckers wasn’t prepared for ‘super fast’ NIL financial jump

The 23-year-old is partnering with Intuit for Higher Education, a program intended to instill college and graduate students with financial literacy...

10.09.2025 4

Fortune

Sasha Rogelberg

An Indiana lawyer named Mark Zuckerberg is suing Meta, saying his Facebook pages keep getting disabled because he was ‘impersonating a celebrity’

Despite Zuckerberg being locked out of his account for months at a time, Meta kept the $11,000 the lawyer spent on advertising for his firm, according...

05.09.2025 3

Fortune

Sasha Rogelberg

As Trump pushes Supreme Court to uphold his tariffs, he signals trade deals will be defunct if he loses the case: ‘I guess we’d have to unwind them’

“If we don't win that case, our country is going to suffer so greatly, so greatly,” the president said on Wednesday.

04.09.2025 5

Fortune

Sasha Rogelberg

McDonald’s CEO says Trump’s no tax on tips amplifies an ‘uneven playing field’ for its restaurants, which don’t get ‘customers to pay’ for labor

Chris Kempczinski raised concerns that restaurants paying tipped workers lower minimum wages were getting an extra boost from the White House’s new...

03.09.2025 30

Fortune

Sasha Rogelberg

As EV sales continue to plummet, Elon Musk says Optimus robots will make up 80% of Tesla’s value, despite production delays

Part four of Tesla’s “Master Plan” de-emphasizes its EV business, which is on pace for its second consecutive year of declining global sales.

02.09.2025 6

Fortune

Sasha Rogelberg

Forget the golden age of fraud, the billionaire investor who shorted Enron warns we might be in the ‘diamond or platinum level’ amid the AI boom

“When it comes to financial fraud specifically, there’s no question we’re seeing more of it—especially riding the wave of the current...

30.08.2025 10

Fortune

Sasha Rogelberg

Trump’s EV tax credit cuts are fueling a U.S. battery surplus that could lead to factory cancellations, ‘a poison pill for U.S. manufacturing hopes’

“If you believe—as many people do—that batteries are a key technology as the world moves towards more electrification, that's not a good...

29.08.2025 10

Fortune

Sasha Rogelberg

Despite snubbing U.S. tourism and boycotting American goods, Canadians are pouring more into U.S. stocks than they have in over 35 years

“Buy Canadian programs seemingly don’t apply to investment portfolios,” said Warren Lovely, managing director of National Bank of Canada...

26.08.2025 3

Fortune

Sasha Rogelberg

Doctors who used AI assistance in procedures became 20% worse at spotting abnormalities on their own, study finds, raising concern about overreliance

Endoscopists introduced to AI tools performed worse after no longer having access to those technologies, according to research published this month.

26.08.2025 10

Fortune

Sasha Rogelberg

Elon Musk tried to court Mark Zuckerberg to help him finance xAI’s attempted $98 billion OpenAI takeover, court filing shows

Musk has taken up legal arms against Sam Altman’s OpenAI, not only trying to acquire it in a hostile takeover, but claim the startup breached its...

22.08.2025 3

Fortune

Sasha Rogelberg

Airline customers are suing Delta and United, claiming millions of travelers paid extra for window seats only to be seated next to windowless walls

“They have quite literally sold customers a window seat without a window,” one lawyer representing the classes of airline passengers told Fortune.

21.08.2025 4

Fortune

Sasha Rogelberg

Beyond snubbing Tinder, Bumble, and casual flings, more than half of Gen Z is spending $0 monthly on dating, BofA finds

Gen Z’s economic anxiety—as well as disinterest in casual dating—has led many young people to spend little to nothing on dates.

21.08.2025 10

Fortune

Sasha Rogelberg

Workers are ‘job hugging’ in a stagnant labor market, but growing resentment means they could bail as soon as the next Great Resignation comes

More employees plan to stick around in their current jobs, despite growing economic concerns stoking resentment toward employers.

18.08.2025 4

Fortune

Sasha Rogelberg

‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead

“Researchers are interested in solving problems that have their curiosity. It's not like we start off with the same goal of, what's the future of...

15.08.2025 4

Fortune

Sasha Rogelberg

Switzerland warns its companies that no, they can’t dodge Trump’s tariffs by routing goods through the tiny neighboring country of Liechtenstein

The two neighbors have had a century-long treaty allowing Liechtenstein to share Switzerland’s economic area and engage in free trade.

13.08.2025 10

Fortune

Sasha Rogelberg

Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes

Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst told Fortune.

12.08.2025 2

Fortune

Sasha Rogelberg

Starbucks asks customers in South Korea to stop bringing printers and desktop computers into stores as workers transform cafes into remote offices

“You can just go and have a cup of coffee, work there—but people are taking it a little bit to the extreme nowadays,” one Korean studies...

11.08.2025 3

Fortune

Sasha Rogelberg

Air Force bid for Tesla Cybertrucks in target practice symbolizes the ‘evolving’ relationship between the Pentagon and Big Tech, expert says

The ballooning demand from the military for innovative technology creates a “whole new sector” friendly to BigTech, an American University...

10.08.2025 40

Fortune

Sasha Rogelberg

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

“This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is enormous.”

08.08.2025 5

Fortune

Sasha Rogelberg

Apple CEO Tim Cook’s $100 billion commitment to U.S. manufacturing came with a gift for Trump: a glass ‘Made in USA’ plaque mounted on 24-karat gold

“Nobody would describe it as ethically noble,” a Harvard professor told Fortune. “But it was just a small gesture underscoring the Apple commitment...

07.08.2025 4

Fortune

Sasha Rogelberg

Goldman Sachs economist warns Gen Z tech workers are first on the chopping block as AI shows signs of shaking up the labor market

Unemployment among 20- to 30-year-olds in the tech sector has increased 3% since the beginning of the year, said Goldman Sachs senior economist Joseph...

07.08.2025 10

Fortune

Sasha Rogelberg

Tesla’s chief designer accidentally smashed a $61K Cybertruck’s ‘armor glass’ window with a metal ball. Now he says it was a ‘great marketing moment’

CEO Elon Musk claimed more than 200,000 orders for the vehicle following its botched reveal in 2019.

05.08.2025 8

Fortune

Sasha Rogelberg

‘The Big Short’ investor warns despite economy’s stronghold against ‘thoughtless’, ‘unprecedented’ tariffs so far, stagflation is coming

After a week-long stock rally, the new tariff announcements have made investors “a little bit more concerned” of ongoing unpredictability, Danny...

01.08.2025 6

Fortune

Sasha Rogelberg

‘Artificial stupidity’ made AI trading bots spontaneously form cartels when left unsupervised, Wharton study reveals

AI bots told to act as trading agents in simulated markets engaged in pervasive collusion, raising new questions about how financial regulators have...

01.08.2025 7

Fortune

Sasha Rogelberg

Hermès CEO says the booming Birkin resale market prevents the luxury brand from serving its ‘real customers’: ‘It doesn’t make me feel in a good mood’

The appreciating value of a Birkin bag on the secondhand market has in some cases outpaced the S&P 500 and the price of gold.

31.07.2025 7

Fortune

Sasha Rogelberg

The Trump Organization is deploying an ‘extraordinary’ legal strategy to go after Amazon and eBay sellers allegedly peddling Trump merch dupes

“This is not normally how federal litigation goes,” one legal expert said of the Schedule A case type the conglomerate is pursuing.

30.07.2025 10

Fortune

Sasha Rogelberg

Many students in China are choosing to learn AI mostly out of ‘guilt or shame,’ not because they enjoy it, study finds

Students in China may fear “losing face” around peers, with the rejection of AI learning seen potentially as a sign they are inferior or lagging...

29.07.2025 10

Fortune

Sasha Rogelberg

The S&P 500 is ‘extremely concentrated,’ Apollo economist says, warning the best AI investment may not be in the Magnificent 7

“The textbook idea that the S&P 500 gives you a diversified exposure to risk is just simply no longer the case,” Apollo economist Torsten Sløk...

26.07.2025 20

Fortune

Sasha Rogelberg

Chipotle CEO says there’s ‘no smoking gun’ for burrito sales dip—but he wants customers to give the chain for more ‘credit’ for affordable prices

“We've got to figure out a way we can communicate value for the consumer,” Scott Boatwright told investors on Wednesday.

24.07.2025 4

Fortune

Sasha Rogelberg

Elon Musk’s Tesla Diner is a next step in the beleaguered EV-maker’s plan to create an ‘all-encompassing brand,’ analyst Dan Ives says

The CEO is already eyeing expansion for his Tesla Diner dishing merchandise and food served by Optimus robots.

24.07.2025 2

Fortune

Sasha Rogelberg

For the first time since COVID, more than half of Fortune 100 desk workers are mandated to fully return to work, report finds

In 2023, only 5% of Fortune 100 desk workers were required to be fully in-office. Today, more than half have been asked to make the switch, according...

23.07.2025 6

Fortune

Sasha Rogelberg

GM’s $1.1 billion tariff hit bolsters mounting evidence that Americans are the ones footing the bill for Trump’s import taxes

“The top-down macroevidence seems clear: Americans are mostly paying for the tariffs,” a Deutsche Bank analyst said in a note published Tuesday.

22.07.2025 2

Fortune

Sasha Rogelberg

Budget-friendly cars under $30,000 are overshadowed by amenity-stuffed, luxury models, new data shows

“Those vehicles are under pressure again, because automakers’ costs are going up,” one expert said.

22.07.2025 10

Fortune

Sasha Rogelberg

Experienced software developers assumed AI would save them a chunk of time. But in one experiment, their tasks took 20% longer

As more workers use AI, a new study adds to growing evidence the tech doesn’t always deliver on promises of boosted productivity.

20.07.2025 10

Fortune

Sasha Rogelberg

Trump’s bid to add cane sugar to Coke would cost America thousands of agricultural jobs, trade group warns

Agricultural industry leaders fear a push away from corn syrup could disrupt production of the U.S.’s largest crop.

17.07.2025 2

Fortune

Sasha Rogelberg