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Sasha Rogelberg

Sasha Rogelberg

Fortune

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Elon Musk tried to court Mark Zuckerberg to help him finance xAI’s attempted $98 billion OpenAI takeover, court filing shows

Musk has taken up legal arms against Sam Altman’s OpenAI, not only trying to acquire it in a hostile takeover, but claim the startup breached its...

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Fortune

Sasha Rogelberg

Airline customers are suing Delta and United, claiming millions of travelers paid extra for window seats only to be seated next to windowless walls

“They have quite literally sold customers a window seat without a window,” one lawyer representing the classes of airline passengers told Fortune.

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Fortune

Sasha Rogelberg

Beyond snubbing Tinder, Bumble, and casual flings, more than half of Gen Z is spending $0 monthly on dating, BofA finds

Gen Z’s economic anxiety—as well as disinterest in casual dating—has led many young people to spend little to nothing on dates.

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Fortune

Sasha Rogelberg

Workers are ‘job hugging’ in a stagnant labor market, but growing resentment means they could bail as soon as the next Great Resignation comes

More employees plan to stick around in their current jobs, despite growing economic concerns stoking resentment toward employers.

18.08.2025 2

Fortune

Sasha Rogelberg

‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead

“Researchers are interested in solving problems that have their curiosity. It's not like we start off with the same goal of, what's the future of...

15.08.2025 4

Fortune

Sasha Rogelberg

Switzerland warns its companies that no, they can’t dodge Trump’s tariffs by routing goods through the tiny neighboring country of Liechtenstein

The two neighbors have had a century-long treaty allowing Liechtenstein to share Switzerland’s economic area and engage in free trade.

13.08.2025 10

Fortune

Sasha Rogelberg

Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes

Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst told Fortune.

12.08.2025 2

Fortune

Sasha Rogelberg

Starbucks asks customers in South Korea to stop bringing printers and desktop computers into stores as workers transform cafes into remote offices

“You can just go and have a cup of coffee, work there—but people are taking it a little bit to the extreme nowadays,” one Korean studies...

11.08.2025 2

Fortune

Sasha Rogelberg

Air Force bid for Tesla Cybertrucks in target practice symbolizes the ‘evolving’ relationship between the Pentagon and Big Tech, expert says

The ballooning demand from the military for innovative technology creates a “whole new sector” friendly to BigTech, an American University...

10.08.2025 40

Fortune

Sasha Rogelberg

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

“This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is enormous.”

08.08.2025 3

Fortune

Sasha Rogelberg

Apple CEO Tim Cook’s $100 billion commitment to U.S. manufacturing came with a gift for Trump: a glass ‘Made in USA’ plaque mounted on 24-karat gold

“Nobody would describe it as ethically noble,” a Harvard professor told Fortune. “But it was just a small gesture underscoring the Apple commitment...

07.08.2025 4

Fortune

Sasha Rogelberg

Goldman Sachs economist warns Gen Z tech workers are first on the chopping block as AI shows signs of shaking up the labor market

Unemployment among 20- to 30-year-olds in the tech sector has increased 3% since the beginning of the year, said Goldman Sachs senior economist Joseph...

07.08.2025 10

Fortune

Sasha Rogelberg

Tesla’s chief designer accidentally smashed a $61K Cybertruck’s ‘armor glass’ window with a metal ball. Now he says it was a ‘great marketing moment’

CEO Elon Musk claimed more than 200,000 orders for the vehicle following its botched reveal in 2019.

05.08.2025 8

Fortune

Sasha Rogelberg

‘The Big Short’ investor warns despite economy’s stronghold against ‘thoughtless’, ‘unprecedented’ tariffs so far, stagflation is coming

After a week-long stock rally, the new tariff announcements have made investors “a little bit more concerned” of ongoing unpredictability, Danny...

01.08.2025 6

Fortune

Sasha Rogelberg

‘Artificial stupidity’ made AI trading bots spontaneously form cartels when left unsupervised, Wharton study reveals

AI bots told to act as trading agents in simulated markets engaged in pervasive collusion, raising new questions about how financial regulators have...

01.08.2025 4

Fortune

Sasha Rogelberg

Hermès CEO says the booming Birkin resale market prevents the luxury brand from serving its ‘real customers’: ‘It doesn’t make me feel in a good mood’

The appreciating value of a Birkin bag on the secondhand market has in some cases outpaced the S&P 500 and the price of gold.

31.07.2025 7

Fortune

Sasha Rogelberg

The Trump Organization is deploying an ‘extraordinary’ legal strategy to go after Amazon and eBay sellers allegedly peddling Trump merch dupes

“This is not normally how federal litigation goes,” one legal expert said of the Schedule A case type the conglomerate is pursuing.

30.07.2025 10

Fortune

Sasha Rogelberg

Many students in China are choosing to learn AI mostly out of ‘guilt or shame,’ not because they enjoy it, study finds

Students in China may fear “losing face” around peers, with the rejection of AI learning seen potentially as a sign they are inferior or lagging...

29.07.2025 10

Fortune

Sasha Rogelberg

The S&P 500 is ‘extremely concentrated,’ Apollo economist says, warning the best AI investment may not be in the Magnificent 7

“The textbook idea that the S&P 500 gives you a diversified exposure to risk is just simply no longer the case,” Apollo economist Torsten Sløk...

26.07.2025 20

Fortune

Sasha Rogelberg

Chipotle CEO says there’s ‘no smoking gun’ for burrito sales dip—but he wants customers to give the chain for more ‘credit’ for affordable prices

“We've got to figure out a way we can communicate value for the consumer,” Scott Boatwright told investors on Wednesday.

24.07.2025 4

Fortune

Sasha Rogelberg

Elon Musk’s Tesla Diner is a next step in the beleaguered EV-maker’s plan to create an ‘all-encompassing brand,’ analyst Dan Ives says

The CEO is already eyeing expansion for his Tesla Diner dishing merchandise and food served by Optimus robots.

24.07.2025 2

Fortune

Sasha Rogelberg

For the first time since COVID, more than half of Fortune 100 desk workers are mandated to fully return to work, report finds

In 2023, only 5% of Fortune 100 desk workers were required to be fully in-office. Today, more than half have been asked to make the switch, according...

23.07.2025 6

Fortune

Sasha Rogelberg

GM’s $1.1 billion tariff hit bolsters mounting evidence that Americans are the ones footing the bill for Trump’s import taxes

“The top-down macroevidence seems clear: Americans are mostly paying for the tariffs,” a Deutsche Bank analyst said in a note published Tuesday.

22.07.2025 1

Fortune

Sasha Rogelberg

Budget-friendly cars under $30,000 are overshadowed by amenity-stuffed, luxury models, new data shows

“Those vehicles are under pressure again, because automakers’ costs are going up,” one expert said.

22.07.2025 10

Fortune

Sasha Rogelberg

Experienced software developers assumed AI would save them a chunk of time. But in one experiment, their tasks took 20% longer

As more workers use AI, a new study adds to growing evidence the tech doesn’t always deliver on promises of boosted productivity.

20.07.2025 10

Fortune

Sasha Rogelberg

Trump’s bid to add cane sugar to Coke would cost America thousands of agricultural jobs, trade group warns

Agricultural industry leaders fear a push away from corn syrup could disrupt production of the U.S.’s largest crop.

17.07.2025 1

Fortune

Sasha Rogelberg

Fyre Festival sells on eBay for $245K, a sum so low it wouldn’t have been able to afford disgraced founder Billy McFarland some tickets at his own event

The final bid is only a fraction of the court-mandated $26 million McFarland owes in restitution of his fraudulent scheme.

17.07.2025 10

Fortune

Sasha Rogelberg

After widespread slowdown, Port of LA import surge is a sign Trump’s ‘whipsaw’ tariffs sparked ‘one last’ stockpiling push, executive director says

The trade environment “is still really uncertain, which means you're going to stockpile, you're going to put as much inventory as possible,” one...

16.07.2025 3

Fortune

Sasha Rogelberg

People have a clever way of making money off airlines to essentially travel for free—and it’s all about looking for an overbooked flight

Some travelers have made $10,000 just by giving up their airplane seat and agreeing to take another flight just a couple hours later.

09.07.2025 7

Fortune

Sasha Rogelberg

Workday and Amazon’s alleged AI employment biases are among myriad ‘oddball results’ that could exacerbate hiring discrimination

A recent collective action lawsuit against workplace management software company Workday claims its platform rejected candidates from jobs based on...

05.07.2025 10

Fortune

Sasha Rogelberg

The next phase of Starbucks’ turnaround plan is offering executives up to $6 million in stock grants, as baristas scrap to get annual raises above 2%

Baristas reportedly received 2% to 3% pay increases at the end of 2024 following a tough financial year. New CEO Brian Niccol received nearly $100...

03.07.2025 3

Fortune

Sasha Rogelberg

Ford workers told their CEO ‘none of the young people want to work here.’ So Jim Farley took a page out of the founder’s playbook

Ford founder Henry Ford decided in 1914 to more than double factory wages to $5 a day, jump-starting the American middle class.

30.06.2025 60

Fortune

Sasha Rogelberg

Goldman Sachs warns tariffs won’t help the U.S. boost manufacturing productivity as tech in American factories continues to lag

Manufacturing productivity is slumping. Tariffs can’t reverse that—but AI might.

28.06.2025 10

Fortune

Sasha Rogelberg

Job openings among the largest U.S. federal contractors have plummeted at 25x the rate of all other jobs amid DOGE cuts, report finds

Indeed data found a 15% drop in job listings among the 25 largest U.S. contractors since the beginning of the second Trump administration.

27.06.2025 10

Fortune

Sasha Rogelberg

‘Big Short’ investor warns the precarious tariff environment reminds him of WWI—and a trade war would send the U.S. into a recession

"The tariffs and the potential for a trade war, I think, is really the only risk to the market right now,” Steve Eisman said.

18.06.2025 4

Fortune

Sasha Rogelberg

Trump’s $499 ‘built in the U.S.’ smartphone will likely be made in China, analysts say, making it subject to his own tariff policy

“The idea that [manufacturing] could be replicated in the U.S. in any sort of short- to medium-term timescale is fanciful,” one analyst said.

18.06.2025 50

Fortune

Sasha Rogelberg

Port of LA imports fell nearly 20% in May, and it may mean higher prices and fewer choices on back-to-school and Halloween items

“Consumers will likely see lower inventories, fewer selections on store shelves, and higher prices in some cases,” Port of LA Executive Director...

16.06.2025 3

Fortune

Sasha Rogelberg

Nvidia is nixing China from its financial forecasts because U.S. restrictions on chip sales have tightened so much, Jensen Huang says

The chip executive is “10% politician, 90% CEO,” Wedbush analyst Dan Ives said. “He needs to be cautious on their financial guidance, given the...

13.06.2025 5

Fortune

Sasha Rogelberg

Boeing’s Air Force One production is facing continued delays because the manufacturer can’t consistently hire and retain mechanics

The aircraft’s delivery date has moved from 2024 to late 2029, after President Donald Trump’s term is over.

13.06.2025 10

Fortune

Sasha Rogelberg

Starbucks’ new game plan to roll out AI chatbots at cafes could serve as a ‘litmus test’ for the industry, analyst says

The coffee chain will deploy the OpenAI-powered tech in 35 stores before rolling it out nationwide in the fall.

11.06.2025 4

Fortune

Sasha Rogelberg

Tesla could lose billions in revenue as Trump administration weighs eliminating a key regulatory credit loophole

Elon Musk’s EV company made $2.67 billion from regulatory credits last year.

10.06.2025 10

Fortune

Sasha Rogelberg

After an American Airlines plane caught fire, the National Transportation Safety Board finds engine parts installed backward

Flight 1006 in March had a “degraded engine” one aviation expert said, which limited its flying capabilities.

06.06.2025 7

Fortune

Sasha Rogelberg

NY Federal Reserve finds a ‘significant share’ of companies saying they raised prices on goods not affected by tariffs

A “cover of uncertainty” as a result of whipsaw tariffs have led businesses to time price increases with an unpredictable tariff environment,...

05.06.2025 3

Fortune

Sasha Rogelberg

The Ozempic boom could be bad news for restaurants as more than half of GLP-1 users report cutting back on dining out, report finds

As consumers taking medications like Ozempic cut back on eating out, about 70% are spending more on cooking at home, according to a new Bloomberg...

04.06.2025 9

Fortune

Sasha Rogelberg

Doritos and Mountain Dew could carry a new ‘not recommended for human consumption’ warning under landmark Texas bill

The bill passed by the state senate is backed by “Make America Healthy Again” founder and HHS Secretary Robert F. Kennedy Jr.

04.06.2025 30

Fortune

Sasha Rogelberg

Mark Cuban says consumers may actually see lower prices due to tariff uncertainty as companies deal with the aftermath of stockpiling goods

“The variance in tariffs has made it impossible to know how to manage costs,” Cuban said on social media. “So you do all you can to clear out...

02.06.2025 6

Fortune

Sasha Rogelberg

Elon Musk’s SpaceX company town is reportedly notifying residents they may ‘lose the right to continue’ using their property amid zoning push

The city of Starbase was approved earlier this month by residents, most of whom are SpaceX employees.

30.05.2025 5

Fortune

Sasha Rogelberg

Tesla shareholders beg for Elon Musk to focus on the company, asking the CEO to work at least 40 hours a week

A group of investors reached out to board chair Robyn Denholm to try and get Musk back to work at the beleaguered EV maker.

30.05.2025 10

Fortune

Sasha Rogelberg

E.l.f.’s acquisition of Hailey Bieber’s Rhode is a $1 billion bet on Gen Alpha

“I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.”

29.05.2025 10

Fortune

Sasha Rogelberg

Uber CEO says rideshare ‘freed up’ his son from having to get a driver’s license—and he’s one of many Gen Zers who aren’t willing to drive

“This drives me crazy. My son is over 18,” Dara Khosrowshahi said in a recent podcast. “I’m still trying to get my son to get his driver’s license.”

27.05.2025 9

Fortune

Sasha Rogelberg