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Omar H. FaresThe Conversation |
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging,...
Generation Z is leading a significant shift in drinking habits. In fact, compared to preceding generations, Generation Z may be the soberest...
Une nouvelle tendance TikTok, appelée « underconsumption core », que l’on pourrait traduire par « esprit de sous-consommation », gagne du...
Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing research firm, shows...
After widespread backlash, Google pulled its “Dear Sydney” Gemini ad from Olympics coverage. The ad featured its generative AI chatbot tool,...
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