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Marti Willett

Marti Willett

Entrepreneur

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The Startup Hiring Mistake That Looks Like a Win

A senior marketing hire can look like proof you’ve made it, when it’s really proof you’ve moved faster than your company can support.

12.10.2026 9

Entrepreneur

Marti Willett

Hiring managers: Don’t make this fatal mistake when writing job descriptions

Here’s how to close the gap between what you post and what you actually need before it costs you the right hire.

17.06.2026 10

Fast Company

Marti Willett

Why Most Founders Get Their First Marketing Hire Wrong — and What to Do Instead

Most founders make the same early marketing hiring mistake. Here's what to consider before building your team.

03.04.2026 30

Entrepreneur

Marti Willett

Why your next job post should read like a marketing campaign

20.01.2026 30

Fast Company

Marti Willett

3 Reasons Why a Hiring Pause Is the Best Time to Recruit Top Talent

Navigating an uncertain economy requires a strategic approach to talent acquisition — smart founders know that staying engaged with top candidates...

06.10.2025 20

Entrepreneur

Marti Willett