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Kelley Cours Anderson

Kelley Cours Anderson

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Why people trust influencers more than brands – and what that means for the future of marketing

Why people trust influencers more than brands – and what that means for the future of marketing

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

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The Conversation

Kelley Cours Anderson

How to overcome your device dependency and manage a successful digital detox

Life in the digital world can be rewarding. It’s convenient to order groceries for pickup, share photographs or music, and keep in touch with...

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The Conversation

Kelley Cours Anderson