menu_open Columnists
Kelley Cours Anderson

Kelley Cours Anderson

The Conversation

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

The hidden burnout crisis facing social media marketers

The hidden burnout crisis facing social media marketers

More than 2 in 5 social media marketers say they plan to leave their job within two years, and many cite insufficient mental health support from...

24.06.2026 1

The Conversation

Kelley Cours Anderson

Why people trust influencers more than brands – and what that means for the future of marketing

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

17.11.2025 20

The Conversation

Kelley Cours Anderson