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Justin Kissinger

Justin Kissinger

Fortune

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We need a new way of thinking about drinking: Time to replace the ‘standard drink’ with advice people can actually use

Drinking guidelines built around abstract units and mental math aren't changing behavior. A "low and slow" framework could finally move the needle.

02.05.2026 7

Fortune

Justin Kissinger

Supporting moderation: beer’s structural advantage in the no-alcohol space

In 2024, no-alcohol beer accounted for 95% of all no-alcohol adult beverages globally, and volumes are projected to reach 10 billion liters by 2030.

23.12.2025 20

Fortune

Justin Kissinger