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Joy Gendusa__Business 2 Community |
The key to winning more customers is knowing what each generation values and market to them accordingly.
I've increased revenue by nearly $60 million since 2020. Here's how we use data, automation and timing to personalize our marketing and drive action.
AI is quietly rewriting how customers find you, but this one overlooked strategy is helping businesses build audiences they actually control.
In 2008, I made a decision that crippled my revenue until 2010. In 2020, a similar situation arose, but this time, I tried another tactic — and the...
AI may be changing marketing fast, but after 28 years in business and hitting an all-time high in leads last year, here's what still wins customers.
Email volume is up 33.9% — here's how we increased CTR 10% and turned cold leads into 631 replies and 95 calls per week.
The research is clear on this one thing — and I've used it to take my business from $60M to nearly $120M in 5 years.
AI is up, and traffic is down. Here's how I set a new all-time high for leads last year despite AI offering summaries on 21% of all searches.
I emailed 126,148 leads that were over five years old — 61 responded, and seven converted that same week. I'd say that's worth being "annoying" to a...
Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing dollar on my way to $119...
New research shows Americans are festive, fatigued and ready to spend — if you know how to reach them. These tips helped me break through $100...
Digital detoxing, the great lock-in — getting offline is going mainstream. I built a $100 million business on tangible marketing, so here's how to...
Gen Z trendsetters are taking "touch grass" seriously these days. Thankfully, I've built a $100 million business on tangible marketing — here are my...
Consumers are busier than ever, but you can still break through the ad fog with these three road-tested tips.
Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.
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