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John Haddad

John Haddad

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The costume maker who convinced Hersheypark to embrace candy mascots and ‘chocolatize’ their old‑timey theme park

Hersheypark underwent a total transformation in the 1970s, when candy mascots and thrill rides replaced barn animals and old-timey recreations of...

03.04.2026 7

The Conversation

John Haddad

How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founder

A chocolate rivalry in the 1960s transformed a Pennsylvania town and its iconic amusement park.

29.10.2025 10

The Conversation

John Haddad