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James I. Bowie

James I. Bowie

Fast Company

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When your town becomes a Nike brand

11.02.2025 9

Fast Company

James I. Bowie

Patriotism is out of style, at least when it comes to logo design

08.01.2025 1

Fast Company

James I. Bowie

Why Jaguar’s controversial new logo actually signals a big shift in car branding

The tantrums thrown across social media over the past few weeks in reaction to Jaguar’s redesign have once again revealed a fundamental...

08.12.2024 6

Fast Company

James I. Bowie

What FIFA’s new controversial logo reveals about the power of branding

08.10.2024 10

Fast Company

James I. Bowie

Why concerns about OpenAI’s new logo are about more than design

02.10.2024 6

Fast Company

James I. Bowie

College football is entering its branding era

31.08.2024 20

Fast Company

James I. Bowie