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Elery Pfeffer

Elery Pfeffer

Fast Company

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ChatGPT’s ad test is really a test of trust

The inevitability of advertising doesn’t reduce risk—it concentrates it.

24.03.2026 6

Fast Company

Elery Pfeffer

How discounting hurts long-term loyalty and profits

03.02.2026 10

Fast Company

Elery Pfeffer