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Boris Dzhingarov

Boris Dzhingarov

Entrepreneur

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No More Non-Competes? What Entrepreneurs Can Do to Protect Their Business Now

No More Non-Competes? What Entrepreneurs Can Do to Protect Their Business Now

The FTC's proposed ban on most non-compete agreements, currently stalled by an injunction, shifts toward greater employee mobility, urging...

thursday 3

Entrepreneur

Boris Dzhingarov

Forget Follower Counts — Influence Is Now About Engagement and Community

Forget Follower Counts — Influence Is Now About Engagement and Community

In an era where digital marketing is saturated with celebrity endorsements and mega-influencer collaborations, a quieter but arguably more powerful...

19.08.2025 2

Entrepreneur

Boris Dzhingarov

Why Your Next Big Business Innovation Should Be Your Legal Strategy

In the race for innovation, businesses typically invest in tech, marketing and operations. Yet, one of the most powerful and underutilized growth...

07.08.2025 4

Entrepreneur

Boris Dzhingarov

Predictive AI Search Is Here — Is Your Brand Ready for It?

In 2025, predictive AI is changing search by knowing user intent before queries are made, transforming how brands engage and convert in a...

28.07.2025 4

Entrepreneur

Boris Dzhingarov

Your AI Assistant is Now a Salesperson — Why Conversational Commerce is the Future of Shopping

Voice and chat technologies driven by AI are revolutionizing the shopping experience, making it more seamless and personalized.

29.05.2025 6

Entrepreneur

Boris Dzhingarov

Why Gamification is the Secret Weapon for Brand Engagement

Gamification turns everyday brand interactions into addictive experiences by tapping into human psychology, but it must be used responsibly.

23.05.2025 4

Entrepreneur

Boris Dzhingarov

Why Micro-Influencers Are Winning the Trust Game in Marketing

Here's how micro-influencers are driving authentic brand engagement and redefining trust in digital marketing.

18.04.2025 4

Entrepreneur

Boris Dzhingarov

People Will Soon Search the Internet with Images, Not Text — Here's Why It Matters for Your Business

Visual search is reshaping SEO, and businesses must optimize images and metadata to stay visible.

14.04.2025 4

Entrepreneur

Boris Dzhingarov

Why Big-Name Influencers Are Losing Power — and Micro-Influencers Are Taking Over

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional...

28.03.2025 5

Entrepreneur

Boris Dzhingarov

Should I Ask Google? SEO Is Changing Fast This Year — Here's What to Watch

SEO in 2025 will focus on adapting to AI-driven changes, voice and visual search, mobile-first design and building trust.

12.02.2025 3

Entrepreneur

Boris Dzhingarov

How to Use AI for SEO Wins in 2025

AI is revolutionizing SEO in 2025 through trend prediction, content personalization and automation.

22.01.2025 5

Entrepreneur

Boris Dzhingarov

Why 2025 Will Be the Year AI Redefines Content Creation and Search Strategies

Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content...

10.01.2025 5

Entrepreneur

Boris Dzhingarov