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Arvid O. I. Hoffmann

Arvid O. I. Hoffmann

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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study

‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study

Our research found many customers feel pressured, anxious or pushed into making a donation.

14.12.2025 10

The Conversation

Arvid O. I. Hoffmann