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The hard choice Democrats face on Republicans’ anti-trans attacks

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25.09.2026

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The hard choice Democrats face on Republicans’ anti-trans attacks

They’re being bombarded with attack ads. How do they respond without betraying a vulnerable community?

High energy prices, an unpopular war, and frustration with the economy are hammering Republicans across the country in competitive races.

But they have at least one more card to play: the trans card.

Republican groups, including Elon Musk’s America PAC, are spending millions to fund a blizzard of trans-focused attack ads against Democrats, focusing specifically on a few controversial sub-issues where conservatives believe public opinion is in their favor.

The ads accuse Democrats of supporting taxpayer-funded “sex change surgeries for children,” of wanting to “let biological men enter girls’ locker rooms and bathrooms,” and of letting “men play in girls’ sports.”

Former Rep. Matt Gaetz summed up the message pithily in an X post to a disillusioned Republican, writing: “Bro we need your vote. I hate the war too. But the Democrats want to trans your kids.”

This rhetoric has been commonplace for years in Republican ads and stump speeches. What Democrats are doing this time, though, is more notable.

Many GOP attack ads against Democrats in key races this year have focused on trans issues, saying Democrats support gender transition for children and letting trans women in women’s sports or locker rooms.

Democrats have taken differing approaches in answering these attacks. Some have essentially tried to change the subject, calling the attacks an irrelevant distraction from the issues that matter.

But others have said flat-out that they oppose “men in women’s locker rooms” or “biological males” in women’s sports — even though many in the party deem that language anti-trans.

In 2024, Kamala Harris chose to ignore attacks like these, hoping voters simply wouldn’t find them relevant (“Kamala is for they/them, President Trump is for you,” an infamous ad claimed). But Harris’s defeat convinced many Democrats that they needed a different approach. So they’re pushing back, in public statements and, especially, in their own response ads. In some cases, they’re adopting more conservative positions, in others more conservative rhetoric, and still others have tried to accuse their opponents of misleading voters with culture-war pandering.

These moves by high-profile Democrats are being closely watched by partisan strategists looking for a way to win, and supporters of transgender rights, who are anxious about just how much Democrats might concede and who might be hurt in the process. In conversations with people working on campaigns and in advocacy this week, the question of how, exactly, the candidates should handle the wave of well-funded attacks is intensely controversial.

“I think many of them are still working out how to respond in a way that is persuasive to swing voters and also protective of transgender kids,” Lanae Erickson of the center-left group Third Way told me.

The question of how Democrats respond to trans rights is, in many ways, a bellwether for deeper questions within the party. How far does the party’s longtime commitment to........

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