Airbnb host ditches the cleaning fee and finds unexpected benefits
We’ve all been there. We’ve discovered the perfect Airbnb, maybe a little cottage in the mountains, or a condo with stunning beach views. And the price is right in our budget. Hallelujah! Then, unfortunately, when we get to the booking page we realize our total cost is far higher than expected. Why? It’s the dreading cleaning fee.
Airbnb defines its notorious cleaning fee as a “one-time charge” set by the host that helps them arrange anything from carpet shampoo to replenishing supplies to hiring an outside cleaning service, all in the name of ensuring guests have a “clean and tidy space.”
One host decided to try something different
But as many frustrated Airbnb customers will tell you, this feature is viewed as more of a nuisance than a convenience. According to NerdWallet, the general price for a cleaning fee is around $75, but can vary greatly between listings, with some units having cleaning fees that are higher than the nightly rate (all while sometimes still being asked to do certain chores before checking out). And often none of these fees show up in the total price until right before the booking confirmation, leaving many travelers feeling confused and taken advantage of. It’s certainly a case of sticker shock if you’re used to staying in hotels.
However, some hosts are now opting to build cleaning fees into the overall price of their listings, mimicking the strategy of traditional hotels.
Rachel Boice runs two Airbnb properties in Georgia with her husband Parker—one being this fancy glass plane tiny house (seen below) that promises a perfect glamping experience.
@rachelrboice Welcome to The Tiny Glass House 🤎 #airbnbfinds #exploregeorgia #travelbucketlist #tinyhouse #glampingnotcamping #atlantageorgia #fyp ♬ Aesthetic – Tollan Kim
Welcome to The Tiny Glass House 🤎 #airbnbfinds #exploregeorgia #travelbucketlist #tinyhouse #glampingnotcamping #atlantageorgia #fyp ♬ Aesthetic – Tollan Kim
Like most Airbnb hosts, the Boice’s listing originally showed a nightly rate and separate cleaning fee. According to her interview with Insider, the original prices broke down to $89 nightly, and $40 for the cleaning fee.
But after noticing the negative response the separate fee got from potential customers, Rachel told Insider that she began charging a nightly rate that included the cleaning fee, totaling to $129 a night.
It’s a marketing strategy that more and more hosts are attempting in order to generate more bookings (people do love feeling like they’re getting a great deal) but Boice argued that the trend will also become more mainstream since the current Airbnb model “doesn’t feel honest.” Which is funny, because if anything listing the cleaning charge is more transparent! But users tend to feel duped because they can’t see the full price when they’re browsing the listings.
“We stay in Airbnbs a lot. I pretty much always pay a cleaning fee,” Boice told Insider. “You’re like: ‘Why am I paying all of this money? This should just be built in for the cost.’”
Since combining costs, Rachel began noticing another unexpected perk beyond customer satisfaction: guests actually left her property cleaner than before they were charged a cleaning fee.
Her hypothesis was that they assumed she would be handling the cleaning herself.
“I guess they’re thinking, ‘I’m not paying someone to clean this, so I’ll leave it clean,’” she said.
This discovery echoes a similar anecdote given by another Airbnb host, who told NerdWallet guests who knew they were paying a cleaning fee would “sometimes leave the place looking like it’s been lived in and uncleaned for months.” So, it appears to be that being more transparent and lumping all fees into one overall price makes for a happier (and more considerate) customer.
The psychology behind why it works
This phenomenon has been studied by economists across many different fields. A blueberry farmer once considered charging customers for grazing on blueberries as they walked until an economist told him paying the fee would just encourage people to eat even more. Daycares who charge parents fees for picking their kids up late often find the fee increases the number of late parents instead of decreasing it.
It comes down to the “cost” of a decision. If you pay the same cleaning fee no matter what condition you leave the property in, a lot of people will find it’s just not worth their time to tidy up after themselves. When the cost of leaving the place filthy is more nebulous, or human (forcing another person to do it), people are more willing to help out.
@rachelrboice your next nature getaway — only 45 minutes outside of Atlanta! #fyp #travel #exploregeorgia #airbnb #airbnbfinds #tinyhouse ♬ home but soft – Good Neighbours
your next nature getaway — only 45 minutes outside of Atlanta! #fyp #travel #exploregeorgia #airbnb #airbnbfinds #tinyhouse ♬ home but soft – Good Neighbours
These days, it’s hard to not be embittered by deceptive junk fees, which can seem to appear anywhere without warning. These can include surprise overdraft charges, surcharges on credit cards and the never convenient “convenience charge” when purchasing event tickets. Junk fees are so rampant that certain measures are being taken to try to eliminate them outright in favor of more honest business approaches.
And now, the rules are changing for everyone
Speaking of a more honest approach, Airbnb has gone even further since 2022. As of April 2025, Airbnb eliminated the opt-in toggle entirely and made total price display, including all mandatory fees before taxes, the automatic global default for all users. The change was driven partly by the FTC’s Junk Fees Rule, which took effect May 12, 2025, requiring short-term rental platforms to clearly display the full price upfront.
As for Boice, business is booming. After her story went viral on TikTok, she decided to expand her property business with another glass house.
Users were thrilled, especially ones who live in Georgia, within shouting distance of her properties. And after all the viral exposure, she’s still not charging cleaning fees. Although, there’s not much she can do about those pesky “Airbnb service fees.” Oh well. You can’t win ’em all.
This article originally appeared three years ago. It has been updated.
A single door can open up a world of endless possibilities. For homeowners, the front door of their house is a gateway to financial stability, job security, and better health. Yet for many, that door remains closed. Due to the rising costs of housing, 1 in 3 people around the world wake up without the security of safe, affordable housing.
Since 1976, Habitat for Humanity has made it their mission to unlock and open the door to opportunity for families everywhere, and their efforts have paid off in a big way. Through their work over the past 50 years, more than 65 million people have gained access to new or improved housing, and the movement continues to gain momentum. Since 2011 alone, Habitat for Humanity has expanded access to affordable housing by a hundredfold.
A world where everyone has access to a decent home is becoming a reality, but there’s still much to do. As they celebrate 50 years of building, Habitat for Humanity is inviting people of all backgrounds and talents to be part of what comes next through Let’s Open the Door, a global campaign that builds on this momentum and encourages people everywhere to help expand access to safe, affordable housing for those who need it most. Here’s how the foundation to a better world starts with housing, and how everyone can pitch in to make it happen.
Globally, almost 3 billion people, including 1 in 6 U.S. families, struggle with high costs and other challenges related to housing. A crisis in itself, this also creates larger problems that affect families and communities in unexpected ways. People who lack affordable, stable housing are also more likely to experience financial hardship in other areas of their lives, since a larger share of their income often goes toward rent, utilities, and frequent moves. They are also more likely to experience health problems due to chronic stress or environmental factors, such as mold. Housing insecurity also goes hand-in-hand with unstable employment, since people may need to move further from their jobs or switch jobs altogether to offset the cost of housing.
Affordable homeownership creates a stable foundation for families to thrive, reducing stress and increasing the likelihood for good health and stable employment. Habitat for Humanity builds and repairs homes with individual families, but it also strengthens entire communities as well. The MicroBuild® Initiative, for example, strengthens communities by increasing access to loans for low-income families seeking to build or repair their homes. Habitat ReStore locations provide affordable appliances and building materials to local communities, in addition to creating job and volunteer opportunities that support neighborhood growth.
Everyone can play a part in the fight for housing equity and the pursuit of a better world. Over the past 50 years, Habitat for Humanity has become a leader in global housing thanks to an engaged network of volunteers—but you don’t need to be skilled with a hammer to make a meaningful impact. Building an equitable future means calling on a wide range of people and talents.Here’s how you can get involved in the global housing movement:
Speaking up on social media about the growing housing crisis
Volunteering on a Habitat for Humanity build in your local community
Travel and build with Habitat in the U.S. or in one of 60 countries where we work around the globe
Join the Let’s Open the Door movement and, when you donate, you can create your own personalized door
Shop or donate at your local Habitat ReStore
Every action, big and small, drives a global movement toward a better future. A safe home unlocks opportunity for families and communities alike, but it’s volunteers and other supporters, working together with a shared vision, who can open the door for everyone.
Visit habitat.org/open-door to learn more and get involved today.
Forget kids. Grandmas say the darndest things. One grandma in particular took TikTok by storm for her brutally honest, yet hilarious “funeral rules.” And though Grandma Lill adds the caveat that it won’t be anytime soon, you had better remember these rules when the day finally comes. Or there might be two funerals to plan.
96-year-old Grandma Lill is no stranger to the spotlight. Her social media bios all read “I’m a celebrity” and she’s not foolin’ around. She has her own clothing line, YouTube Channel and her name has been uttered by the likes of Jimmy Kimmel and Steve Harvey.........
