Dave Ogleton, better known as FitDadCEO on Instagram, made pretty good use of the pandemic. His social media accounts started off with a little bit of everything—his business, his workouts, and slices of his family life—to mixed results. But it wasn’t until 2020, when he fully leaned in to his identity as a dad and his love of pun-based dad jokes, that his following really took off.

Today, he’s one of the most popular parenting creators on the Internet. Ogleton is currently just shy of two million followers on Instagram and celebrating the release of his first book—So Dad It’s Good: The Ultimate Dad-a-Base of Cringeworthy Dad Jokes.

Ogleton recently sat down with Upworthy ahead of Father’s Day

Ogleton built his profile, follower by follower, with dad jokes and humor.

He’s especially famous for elevating the classic dad joke with his trademarked, “No, dummy” videos. They’re a clever format where he subverts a funny punchline to a joke setup with an even funnier punchline at the end. But Ogleton also does skits about being a Millennial and general parenting observations.

Funnily enough, Ogleton tells Upworthy he’s not really all that goofy in his regular life with the kids. Lest anyone think he’s “just the fun dad,”........

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