The 2026 FIFA World Cup has the world completely enamored with Norwegian soccer star Erling Haaland. The 25-year-old striker’s personality and undeniable talent on the pitch have earned him lots of love from soccer fans everywhere.

An American content creator named Emma Kate Willman is getting lots of attention for her striking resemblance to Haaland. On Instagram, Willman has been sharing a series of videos after World Cup fans noticed that she looks like the Norwegian superstar—and even Haaland himself agreed.

“It’s been such an unexpected and fun moment,” Willman told Upworthy. “What started as a lighthearted post turned into something people around the world connected with, and I’ve loved seeing everyone’s reactions. You never know what’s going to resonate online, and this has definitely been one of those once-in-a-lifetime Internet moments.”

View this post on........

© Upworthy