During his announcement of a trade deal with the United Kingdom on Thursday, President Donald Trump dismissed the idea that American consumers will face higher prices on goods still subject to his tariffs.

Several companies have repeatedly indicated (even before Trump was elected in 2024) that any tariffs implemented by Trump would likely prompt them to raise prices. During a press briefing at the White House, Trump was asked by a reporter about two specific companies that have recently expressed similar outlooks.

“With companies like Ford and Mattel recently saying they’re going to raise prices on certain products, how long do you think the American public is gonna be patient?” the reporter asked.

Trump took an incredulous tone in his response. “I think they’re saying that just to negotiate deals with me,” he said.

The president then described tariffs as “the most........

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