Online retail behemoth Amazon pushed back against reporting from Punchbowl News on Tuesday that the company was planning to list tariff costs next to the total price of products on its website.

The Trump administration’s tariffs against dozens of countries (including a whopping 145 percent tariff on all goods from China) will undoubtedly lead to higher prices for consumers, a point that several major retailers made known during the 2024 presidential campaign. The announcement that Amazon was planning to show consumers just how much tariffs would raise the costs of specific goods prompted praise from some political commentators — and a scathing response from the White House — before the company denied that it was considering the idea.

The report was especially surprising given the many ways that Amazon owner Jeff Bezos, one of the richest people on the planet, has sought to gain favor with the administration, including blocking the editorial staff of The Washington Post (which he owns) from publishing an endorsement of Donald Trump’s 2024 election opponent Kamala Harris and

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