When it comes to winning elections, money isn’t everything. It does, however, help you with the three most important things: Name ID, name ID, and name ID.

Take, for example, one of the nation’s most politically competitive states, North Carolina. As in other battleground states, elections have become more expensive in North Carolina each cycle. This applies not just to races at the top of the ballot but also to some lower down on the ballot, like state legislative races. In North Carolina, the amount a winning legislative candidate may spend on a campaign ranges from as little as $2,000 to an exorbitant $4 million.

Since the general election, I’ve broken down the finances of the two major state parties and each legislative candidate and how they 

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