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CHARLEBOIS: Canadians aren't giving up meat but are now opportunistic eaters
Consumers are not necessarily making ethical declarations. They are managing budgets.
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For years, the food industry assumed Canada’s protein future would be shaped by a dramatic shift toward veganism and strict plant-based eating. That future never arrived. Instead, Canadians have chosen something far more pragmatic and far more disruptive to the market: Flexibility.
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