It’s easy to forget this now, but, not so long ago, Florida governor Ron DeSantis appeared poised to win the Republican primary. Mega-donors were lining up behind him. The New York Post, on behalf of Rupert Murdoch’s media empire, dubbed him “DeFuture” on its front page. Polls showed him neck-and-neck with the scandal-plagued Donald Trump. DeSantis had, apparently, figured out a way to stuff Make America Great Again into a sleeker, less objectionable package, one that appealed to both traditional Republican business interests and the newly influential far right.

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Then DeSantis bombed on the national stage. He was a terrible retail politician, his utter lack of charisma a death knell in the early-voting primary states. He dropped out in January 2024 after blowing at least $160 million without a single victory to show for it.

Something similar looks set to befall Pierre Poilievre, the leader of Canada’s Conservative Party. Canadians head to the voting booth today, and, if the polls are accurate, the country will elect a Liberal government for a fourth consecutive term. Just a few months ago, this would have been unthinkable. The Conservatives enjoyed a 25-point lead over a Liberal Party led by Justin Trudeau. But then Trump started talking about

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