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Don’t dismiss Vijay’s victory as irrational. It’s Tamil people’s emotional investment

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Don’t dismiss Vijay’s victory as irrational. It’s Tamil people’s emotional investment

Tamil voters are not naive; rather, they engage in a form of political storytelling that blends aspiration with identity. Hero worship has its own logic.

Such is the hero worship for actor-politician Vijay in Tamil Nadu that 41 deaths at the Karur stampede, swirling rumours about his personal life and even a stalled last film Jana Nayagan could not dampen his chief ministerial hopes. The arc of the hero remains intact. In fact, adversity often deepens the narrative: the hero besieged, yet unbroken. That is the mythology of a movie hero. In Tamil Nadu, that cinematic mythology travels seamlessly into politics.

Tamil voters are not naive, swept away by glamour; rather, they engage in a form of political storytelling that blends aspiration with identity. Hero worship, often dismissed as irrational, operates within a logic of its own in the state. It is about trust built over years of emotional investment. A star’s dialogues, gestures, and public appearances become part of the public psyche.

The distance between a film set and the secretariat has never been particularly wide in the state. With Vijay looking at a major victory in the 2026 Assembly elections over long-time custodians Dravida Munnetra Kazhagam (DMK) and All India........

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