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Indian influencers reclaim desi aesthetics at Coachella—jhumkas, dupattas to mehendi

By mixing Indian maximalism with Western minimalism, desi influencers are using the hippie Met Gala to bring about a quiet revolution in festival dressing.

There is perhaps a reason why people say, “There is no place like Coachella.” The annual music festival exists in a world of its own. Only at Coachella can you see former Canadian Prime Minister Justin Trudeau rocking a frat–boy look while enjoying noodles curbside with his popstar girlfriend Katy Perry, and Susan Sarandon delivering a very heartfelt and moving speech about ageing and fame in the middle of Sabrina Carpenter’s very sensuous headlining act.

Maybe that is why the festival in California, which is synonymous with bohemian high fashion, is the only place where one can successfully reclaim the aesthetic by giving it a new, social media-friendly name. And that is exactly what Indian influencers are doing this Coachella. 

Bohemian fashion, which originated as a symbol of free-spirited style with relaxed or free-flowing silhouettes, evolved into an eccentric hippie aesthetic with face stickers,........

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